Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Can RadioShack Be the “Neighborhood Technology Playground”?

Posted on June 1, 2013 by bermanevansretail

RadioShack has been struggling for a while — due to competition from online retailers and discounters such as Wal-Mart. So, it is trying another remake as it moves away from its recent “The Shack” theme. Will THIS work? As Natalie … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

Von Maur Looking to Become a National Department Store Chain

Posted on May 26, 2013 by bermanevansretail

Von Maur is a very popular Midwestern U.S. department store chain with a loyal customer following. Now, the chain has more ambitious plans to expand its geographic coverage. Recently, Von Maur was the subject of a Chain Store Age cover … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 2 Comments

Prof. Joel Evans’ YouTube Channel

Posted on May 23, 2013 by bermanevansretail

As part of my total immersion in social media, I recently decided to set up a Pinterest account and establish my own video channel at YouTube. There are 11 video clips I have done for Hofstra University to start. So, … Continue reading →

Posted in Career Useful Information, Career Video Clips, Careers in Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment