Monthly Archives: May 2013

Netflix’s BIG Comeback

Posted on May 11, 2013 by bermanevansretail

Not long ago, Netflix CEO Reed Hastings was widely criticized for the way in which he decided to separate the Netflix DVD-rental business from its Web streaming service. Some customers were confused by the new pricing strategy; and others were … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

A Bricks-and-Clicks Infographic

Posted on May 10, 2013 by bermanevansretail

Check out this interesting infographic.   Bricks and Clicks infographic  

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | Leave a comment

Better Using In-Store Data

Posted on May 9, 2013 by bermanevansretail

What often separates high-performing retailers from low-performance retailers is the quality of the customer and other data that they collect, analyze, and use to guide their strategy. As recently reported by RetailNext: “In a challenging time for retail, many brick-and-mortar … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment