Monthly Archives: March 2013

Pinterest: A Valuable Social Media Tool

Posted on March 19, 2013 by bermanevansretail

Pinterest is booming — and, as a result, the social media site is now a key aspect of many companies’ online strategies. For example, see these two previous posts: Better Understanding Pinterest and The Appeal of Pinterest to Retailers. Today, according to Crispin … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Wi-Fi and Mobile Shopping

Posted on March 18, 2013 by bermanevansretail

With the raid growth of Wi-Fi (both public and in-store), mobile shopping is moving to a whole new level. As eMarketer reports: “Shoppers are taking full advantage of the information they can access using their mobile devices. JiWire’s survey of … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Enduring Business Principles

Posted on March 17, 2013 by bermanevansretail

As Jeff Haden says: “Some business principles come and go. Fortunately, there are some business principles you can use forever.” Here are Haden’s eight enduring business principles: “Look past the messenger and focus on the message. When people speak from … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | Leave a comment