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Tag Archives: YouTube
All Types of Retailers Need to Use Database Marketing
Both small and large firms need to have good customer databases, although their approaches may be quite diverse. This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged analytics, business model, customer loyalty, customer satisfaction, database marketing, Fios1, Giovanna Drpic, information, interview, Joel Evans, small firm, trends, TV, video, YouTube
1 Comment
The Dollar Shave Club: Ads to Drive Business
Over the last several years, the Dollar Shave Club has revolutionized the way that shaving items are sold. Since its inception, the DSC has generated hundreds of millions of dollars in sales. And its success has generated new online competition, … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged advertising, competition, customer expectations, Dollar Shave Club, Gillette Shave Club, merchandising, opportunity, pricing, social media, trust, YouTube
1 Comment
Customers That Make Employees Want to Hide
As we have noted many times, the quality of customer service may make or break a retail store. But what are employees supposed to do when customers exhibit bad (sometimes abusive) behavior? What would YOU do if customers go overboard? … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged bad behavior, customer, customer expectations, employee satisfaction, experiential retailing, trust, video, YouTube
3 Comments
Retailing: From A to Z 