The Dollar Shave Club: Ads to Drive Business

Posted on June 17, 2016 by bermanevansretail
Over the last several years, the Dollar Shave Club has revolutionized the way that shaving items are sold. Since its inception, the DSC has generated hundreds of millions of dollars in sales. And its success has generated new online competition, include the venerable Gillette brand — which now has its own online shave club: the Gillette Shave Club.
In response to the heightened competition, the DSC has just introduced a new, humorous advertising campaign.
 

 

This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) and tagged , , , , , , , , , , . Bookmark the permalink.

1 Response to The Dollar Shave Club: Ads to Drive Business

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