Tag Archives: Wal-Mart

Objections to Wal-Mart’s Price Comparison Ads

Posted on January 6, 2013 by bermanevansretail

We know that Wal-Mart is already the most dominant retailer on the planet. So, competitors get particularly upset when they believe that Wal-Mart is involved with unfair trade practices. A case in point is Wal-Mart’s recent use of price comparison … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | 6 Comments

Do Online Prices Change TOO Often?

Posted on December 5, 2012 by bermanevansretail

One of the strengths of online retailing is the ability to easily and quickly adjust the prices offered to shoppers — based on supply-demand considerations and how well products are selling at various prices. But this strength can also be a … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment

Tips for Better Store Branding

Posted on November 11, 2012 by bermanevansretail

Properly conveying the retailer’s name — its positioning strategy — is essential for long-term success. As noted at the Fresh Web site (from Manthan Systems, a business intelligence firm): “What’s the first name that comes to your mind when you … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , | Leave a comment