Tag Archives: trends

More on Studying Men as Shoppers

Posted on May 13, 2013 by bermanevansretail

A lot of attention has been devoted to the power and characteristics of women shoppers — and rightfully so. Click here, for example. But, most retailers also need to enhance their knowledge base regarding men as shoppers. With that in … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

A Bricks-and-Clicks Infographic

Posted on May 10, 2013 by bermanevansretail

Check out this interesting infographic.   Bricks and Clicks infographic  

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | Leave a comment

Better Using In-Store Data

Posted on May 9, 2013 by bermanevansretail

What often separates high-performing retailers from low-performance retailers is the quality of the customer and other data that they collect, analyze, and use to guide their strategy. As recently reported by RetailNext: “In a challenging time for retail, many brick-and-mortar … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment