More on Studying Men as Shoppers

A lot of attention has been devoted to the power and characteristics of women shoppers — and rightfully so. Click here, for example.
But, most retailers also need to enhance their knowledge base regarding men as shoppers. With that in mind, look at the 10 statistics in the infographic below.

 

This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , , , . Bookmark the permalink.

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