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Tag Archives: strategy
McFresh from McDonald’s
As we have reported before, the new McDonald’s McWrap is a very important addition to the fast food chain’s menu and its attempt to lure more young adults. Now, the McWrap is the subject of a July 2013 Businessweek cover story … Continue reading
Posted in Part 1: Overview/Planning, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Chipotle, competition, customer expectations, customer loyalty, customer service, Five Guys, innovation, McDonald's, McWrap, merchandising, opportunity, positioning, promotion, segmentation, strategy, Subway, trends
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Reshaping Retail the Ahold Way
Ahold is a leading global food retailer. In Europe, it comprises Albert Heijn, Etos, Gall & Gall, albert.nl, and Albert/Hypernova, and Bol.com. In the U.S., Ahold operates Giant Carlisle, Giant Landover, Stop & Shop, and the Peapod online business. Recently, Klaus Behrenbeck … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Ahold, Albert Heijn, albert.nl, Albert/Hypernova, Bol.com, customer expectations, customer service, Etos, food, Gall & Gall, Giant Carlisle, Giant Landover, inventory management, location, merchandising, multichannel, Peapod, Stop & Shop, strategy, trends
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bebe’s Omni-Channel Approach
bebe is “the go-to destination for chic, contemporary fashion. The brand evokes a mindset — an attitude, not an age. It’s a true original, always defining fashion’s next stride forward. Designed for the confident, sexy, modern woman, bebe is a global … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing
Tagged bebe, customer expectations, customer service, experiential retailing, information, inventory management, location, merchandising, multichannel, omni channel, opportunity, strategy, technology
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