Tag Archives: social media

Retailers Still Trying to Slowdown the Showrooming Effect

As we’ve blogged about before (see, for example, https://bermanevansretail.com/2012/07/05/more-retailers-engage-in-multiple-channels-as-a-response-to-showrooming), store-based retailers are working feverishly to combat showrooming, whereby shoppers visit stores to get more information and then purchase online. Recently, as reported by eMarketer, InsightExpress “found that more than one-half of smartphone owners … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , | 3 Comments

The Next Evolution: Store 3.0

Deloitte, a leading consultancy, has coined the term Store 3.0 and come to several conclusions about where retailing is headed. According to Deloitte, which conducted a recent survey of retailing executives: “The survey results show that few retailers are leading … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment

U.S. Grocery Shopper Trends for 2012

Each year the Food Marketing Institute (FMI) publishes a variety of research materials, some free and some for a fee. If you are interested in grocery shopping trends, the FMI has made available for free a 53-minute Webinar (with many … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , | 4 Comments