Retailers Still Trying to Slowdown the Showrooming Effect

As we’ve blogged about before (see, for example, https://bermanevansretail.com/2012/07/05/more-retailers-engage-in-multiple-channels-as-a-response-to-showrooming), store-based retailers are working feverishly to combat showrooming, whereby shoppers visit stores to get more information and then purchase online.
Recently, as reported by eMarketer, InsightExpress “found that more than one-half of smartphone owners said they had used their device for ‘showrooming’ — looking at an item in a store before buying it online from a competitor at a lower price. The showrooming phenomenon exposes two potential vulnerabilities for  brick-and-mortar retailers. First, brick-and-mortar retailers likely have higher fixed costs than their Web-only rivals, making it hard to compete on price.  Second, they are dealing with consumers who are better informed, more demanding, and more aware of alternative sources of goods and services.”
Click the chart to learn more.

 

 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing and tagged , , , , , , , . Bookmark the permalink.

3 Responses to Retailers Still Trying to Slowdown the Showrooming Effect

  1. Pingback: More Shoppers Are Visiting Retailers’ Web Sites | Retailing: From A to Z

  2. Pingback: Can Showrooming Be Turned into a Positive? | Retailing: From A to Z by Joel Evans

  3. Pingback: Want to Compete with Amazon? Focus more on Private Brands | Retailing: From A to Z by Joel Evans

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