Can Showrooming Be Turned into a Positive?

As we have discussed several times, showrooming is a major problem for store-based retailers that are losing customers who visit the store and then buy online.
And many retailers continue to fight back. Sometimes, they do so reactively — such as Wal-Mart’s and Target’s decision to stop selling Amazon Kindles. But other times, they are acting proactively.
According to a recent Knowledge@Wharton article: “Target sent a letter to vendors asking for their help in combating the problem, suggesting that they create exclusive products for the Minnesota-based retail chain or find ways to match the low prices offered by online retailers. And Best Buy has replaced the standard barcodes on some products with different, chain-specific barcodes that make it impossible for consumers to scan those codes and find a quick online price comparison.” In addition, “Best Buy is now overhauling some of its locations, for example, to make them more service-oriented, including a Solution Central help desk along the lines of Apple’s Genius Bar.” 
Click the photo to read more from this Knowledge@Wharton story.

This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , , , . Bookmark the permalink.

1 Response to Can Showrooming Be Turned into a Positive?

  1. Pingback: The State of Showrooming Today | Retailing: From A to Z by Joel Evans

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.