Men Ahead of Women in Mobile Buying

Recent research by uSamp, indicates that men are more likely to buy through their mobile devices than are women. What do YOU think are the implications of this to retailers?
Click the chart for the full story at eMarketer.

 

This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing and tagged , , , , , , , , . Bookmark the permalink.

1 Response to Men Ahead of Women in Mobile Buying

  1. Pingback: Manfluencer: Another New Term for the Retailing Dictionary | Retailing: From A to Z by Joel Evans

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