Tag Archives: social media

Digital Europe

Posted on June 4, 2013 by bermanevansretail

The digital revolution has taken off in Europe. Check out this infographic to see how. 5 Trends in European Digital Consumption infographic    

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

Dunkin’ Donuts: Social Media Support for Franchisees

Posted on May 29, 2013 by bermanevansretail

Dunkin’ Donuts is a big believer in social media. Take a look at its Twitter, Facebook, and YouTube pages. The corporate office at Dunkin’ Donuts does a lot of the heavy lifting for social media, so franchisees do not have … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , | Leave a comment

DoubleTree Creates a YouTube Travel Channel

Posted on May 28, 2013 by bermanevansretail

DoubleTree, a hotel chain owned by Hilton, recently set up a “DTour by DoubleTree” channel at YouTube. Click the image to access the DoubleTree YouTube channel. Then watch the short video below.      

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment