Tag Archives: shopping

New Ikea Catalogs: A 3-D Look

Posted on August 24, 2012 by bermanevansretail

Ikea is one of the world’s best global retailers; and it is always looking for ways to excite its customers while also keeping costs under control — in order to maintain its low-price strategy and generate profits at the same … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Cross-Channel Retailing: A Special Report

Posted on August 23, 2012 by bermanevansretail

Click the image below to access a new report on the multiple touchpoints involved with retailing today. This is a topic about which one can never learn enough! As the report notes: “The terms multi-channel, cross-channel, and omni-channel are used … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

Globally, How Important Is Price in Grocery Purchases?

Posted on August 23, 2012 by bermanevansretail

Nielsen recently conducted a major study of consumer grocery shopping behavior and attitudes in 56 countries around the world. The Nielsen online survey provides “insights into how 16 various factors have impacted grocery purchases in the last year. Manufacturers and … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment