Tag Archives: promotion

What’s Ahead for Category Management?

Posted on March 5, 2013 by bermanevansretail

Category management is a merchandising process that focuses on the performance of an overall product category. The intent with this approach is to maximize total category sales and profit rather than that of individual brands. Shopper marketing involves understanding how consumers behave as … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

“Sorry, Kim Kardashian, Wal-Mart Is More Popular Among the Facebook, Twitter Crowd”

Posted on March 3, 2013 by bermanevansretail

The above title of a recent Forbes article may seem quite surprising. After all, the Karadashians are major celebrities in the social media world. And Wal-Mart is, well, a 50+ year-old company. 🙂 As Barbara Thau writes for Forbes: “It … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Smartphone Technology and McDonald’s Australia

Posted on March 2, 2013 by bermanevansretail

McDonald’s franchises in Australia have devised a clever smartphone-enabled promotion campaign.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , | Leave a comment