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Tag Archives: planning
What’s Next for Traditional Stores?
As we know, traditional brick-and-mortar retailing is far from dead. However, it is changing and it is affected by alternative shopping formats. So, what’s next? eMarketer reports that: “Thanks to digital devices, mobile in particular, the path to purchase starts … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bricks and mortar, Capgemini, customer expectations, customer loyalty, customer service, eMarketer, experiential retailing, multichannel, online shopping, ORC International, planning, shopping, store, tips, trust
2 Comments
Store Associates and Customer Relationships
It is imperative that store-based retailers recognize the importance and value of store associates in customer relationships. Some get this; others do not. Recently, Cognizant conducted a study on this and concluded that: “Store associates are the last resource shoppers … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged bad behavior, Cognizant, customer expectations, customer loyalty, customer relations, customer service, experiential retailing, infographic, planning, store associate, tips, video
2 Comments
Who REALLY Gets Omnichannel Retail ?
Many firms are involved in omnichannel retailing. However, some do it a lot better than others. For example, as Homa Zaryouni writes for L2 (a member-based business intelligence service that benchmarks the digital competence of brands): “Coach is one of the … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged Coach, L2, multichannel, omnichannel, opportunity, planning, success, tips, video
2 Comments
Retailing: From A to Z 