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Tag Archives: online
E-Commerce Activity for Select U.S. Apparel Retailers
Online U.S. consumer purchases of apparel and accessories have certainly picked up in recent years. And this is expected to continue. From $45 billion in sales for 2013, online apparel and accessories revenues are expected to grow to more than … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged apparel, competition, customer expectations, eMarketer, experiential retailing, location, merchandising, online, opportunity, segmentation, shopping, strategy
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From Online to Offline: More Companies Doing It
Amazon — which recently announced that it would open a brick-and-mortar in Manhattan — is only the latest online retailer (but certainly the biggest 🙂 ) to decide to go multichannel. Other firms that have been making the move include … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business
Tagged American Express U.S. Small Merchant Group, Bonobos, Brichbox, bricks and clicks, customer expectations, customer service, experiential retailing, multichannel, offline, online, Rent the Runway, small retailer, strategy, tips, trends, video
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Retailing: From A to Z 