Tag Archives: online

U.S. Retail E-Commerce Remains Strong

In 2014, eMarketer predicts that retail E-commerce sales in the United States will rise to more than $300 billion — led by computers & consumer electronics and apparel. Click on the chart to learn more.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

How Important Is the Christmas Shopping Season for Online Retailers?

The Christmas holiday season is very important for online retailers — and this varies by country. In a recent study (as reported by EMarketer), Adobe looked at E-commerce holiday sales as a percentage of annual sales for online retailers in … Continue reading

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Which Is More Important to Online Shoppers: The Customer Experience OR Free Shipping?

This is a vital question for online retailers — especially since free shipping has become such a competitive tactic. And the answer really should be that both are important. As reported by Tim Parry for Multimerchant Merchant: “An overwhelming majority … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment