How Important Is the Christmas Shopping Season for Online Retailers?

The Christmas holiday season is very important for online retailers — and this varies by country.
In a recent study (as reported by EMarketer), Adobe looked at E-commerce holiday sales as a percentage of annual sales for online retailers in several countries.
Take a look at the chart below.

 

This entry was posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer and tagged , , , , , , , , . Bookmark the permalink.

One Response to How Important Is the Christmas Shopping Season for Online Retailers?

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