How Important Is the Christmas Shopping Season for Online Retailers?

Posted on January 26, 2014 by bermanevansretail
The Christmas holiday season is very important for online retailers — and this varies by country.
In a recent study (as reported by EMarketer), Adobe looked at E-commerce holiday sales as a percentage of annual sales for online retailers in several countries.
Take a look at the chart below.

 

This entry was posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer and tagged , , , , , , , , . Bookmark the permalink.

1 Response to How Important Is the Christmas Shopping Season for Online Retailers?

  1. Pingback: How Important Is the Christmas Shopping Season ...

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.