Tag Archives: online shopping

Men Ahead of Women in Mobile Buying

Posted on September 30, 2012 by bermanevansretail

Recent research by uSamp, indicates that men are more likely to buy through their mobile devices than are women. What do YOU think are the implications of this to retailers? Click the chart for the full story at eMarketer.  

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Can Showrooming Be Turned into a Positive?

Posted on September 29, 2012 by bermanevansretail

As we have discussed several times, showrooming is a major problem for store-based retailers that are losing customers who visit the store and then buy online. And many retailers continue to fight back. Sometimes, they do so reactively — such … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Macy’s Evolving Digital Strategy

Posted on September 27, 2012 by bermanevansretail

Macy’s has really ramped up its digital strategy.

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment