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Tag Archives: online shopping
Ikea: Cutting-Edge Catalogs
Ikea is a global powerhouse in furniture retailing. It operates about 340 stores in 40 countries. “The Ikea Concept is created to give the many people, regardless of the thickness of their wallets, the possibility to furnish their homes – even when times are … Continue reading
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career)
Tagged catalog, customer expectations, customer service, experiential retailing, global, Ikea, JWT Intelligence, merchandising, multichannel, online shopping, opportunity, promotion, technology, trends, video
1 Comment
An Interesting Take on “Free” Shipping from Vermont Teddy Bear
Free shipping is certainly a hot button issue for many online shoppers and the retailers that serve them. With that in mind, let’s take a look at the strategy of Vermont Teddy as to shipping fees. As reported by Tim Parry … Continue reading
Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer service, free, Multichannel Merchant, online shopping, opportunity, shipping, strategy, success, tips, Vermont Teddy Bear
1 Comment
Amazon’s New Pinterest-Like Offerings
As we know, Amazon.com considers its mission to be “Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” Now, it wants to … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Amazon, Amazon Collections, customer expectations, experiential retailing, merchandising, online shopping, opportunity, Pinterest, planning, social media, trends
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