Tag Archives: multichannel

Amazon and eBay: Retail Killers Or Fighting for the 6 Percent?

Posted on December 20, 2013 by bermanevansretail

Clearly, Amazon.com and eBay are major — and aggressive — price-oriented online retailers. And yes, they have clobbered some store retailers’ profit margins and driven many store retailers out of business. And yes, they are competing with each other as … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 2 Comments

A Video Look at Retailing 2020

Posted on December 1, 2013 by bermanevansretail

Coca-Cola Research has produced a neat video on retailing 2020, especially from the perspective of appealing to younger consumers. Take a look.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

Retailers Pumping Up Digital Advertising

Posted on November 27, 2013 by bermanevansretail

As we know, digital communications and retailing are booming. Now, new data from eMarketer shows how big the boom is: “Bolstered by growing E-commerce sales and time spent across digital channels, the U.S. retail industry will grow its digital ad spending … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment