Tag Archives: multichannel

Retailing and Big Data

There’s a lot of attention now being focused on retailing and big data. So, what is meant by “big data”? According to Mike Gualtieri of Forrester: “Big data is the frontier of a firm’s ability to store, process, and access … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

An E-Retailing Infographic

Check out the informative infographic at the Web site of Retail TouchPoints about the state of E-retailing in the United States: “As many as 167 million consumers shopped online in 2012, and U.S. consumers spent $226 billion. Consumers expect eTailers’ Web … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , | Leave a comment

An Independent Bookstore That Thrives

The Strand Bookstore in New York has been around for more than 80 years despite the changing city around it — and the advent of bookstore chains and Web-based retailers. Not only is it “hanging on.” It is thriving. See how.  

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment