Tag Archives: multichannel

How Shoppers Use Digital Tools

As we know, the digital revolution has dramatically changed the consumer’s mode of shopping. Here are some of the more interesting developments. Retail Touchpoints states that: “Consumer use of digital tools is increasing significantly, doubling or tripling since 2010, according … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , , , | Leave a comment

Enhancing Kiosk Security

Retail kiosks have become quite popular with both shoppers and retailers. However, security is an issue. As reported by Kiosk Marketplace: “Self-service kiosks have revolutionized industries ranging from airline travel to photo processing. Companies can move simple transactions to the … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

Consumer-Driven Retail Trends

Bazaar Voice recently published a report on key consumer trends. It noted that: “The rise of social is shaking up things in surprising ways. What does this mean for retailers? Everything. It means the competition, which has already been fierce, … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , , , | Leave a comment