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Tag Archives: mobile shopping
How Shoppers Are Saving Money
Many shoppers remain extremely price conscious when buying goods and services. The Internet and mobile devices are often used to track down the best prices. As eMarketer reports: “Smart shoppers are consulting multiple platforms to aid with shopping and to save … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, eMarketer, experiential retailing, mobile shopping, online shopping, opportunity, technology, trends
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Mobile App Privacy Concerns Varies by Segment
As retailers turn more to mobile apps, they need to understand the privacy concerns of their customers. Click the chart to learn more from eMarketer.
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing
Tagged app, customer expectations, ethics, identity theft, mobile shopping, online shopping, privacy, segmentation, shoppers, social media, trust, video
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How Wireless Phone Carriers Will Benefit from the iPhone 5
Until now, Apple has received the main benefits from its iPhones. Because of the popularity of the iPhone, wireless carriers have sold new iPhones for far less than they paid for the phones. They have tried to make up for … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing, Video Clips (non-career)
Tagged Apple, AT&T, business model, customer expectations, customer loyalty, experiential retailing, global, iPhone, mobile shopping, retailing, smartphone, trends, Verizon, video
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