Tag Archives: merchandising

McFresh from McDonald’s

Posted on July 13, 2013 by bermanevansretail

As we have reported before, the new McDonald’s McWrap is a very important addition to the fast food chain’s menu and its attempt to lure more young adults. Now, the McWrap is the subject of a July 2013 Businessweek cover story … Continue reading →

Posted in Part 1: Overview/Planning, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Reshaping Retail the Ahold Way

Posted on July 12, 2013 by bermanevansretail

Ahold is a leading global food retailer. In Europe, it comprises Albert Heijn,  Etos, Gall & Gall, albert.nl, and Albert/Hypernova, and Bol.com. In the U.S., Ahold operates Giant Carlisle, Giant Landover, Stop & Shop, and the Peapod online business. Recently, Klaus Behrenbeck … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

The Online Shopper’s Road to Happiness — Or Unhappiness

Posted on July 10, 2013 by bermanevansretail

Look at this infographic to see what makes online shoppers happy or unhappy with their shopping experiences.    

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | Leave a comment