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Tag Archives: merchandising
Pinterest: A Valuable Social Media Tool
Pinterest is booming — and, as a result, the social media site is now a key aspect of many companies’ online strategies. For example, see these two previous posts: Better Understanding Pinterest and The Appeal of Pinterest to Retailers. Today, according to Crispin … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, global, merchandising, Pinterest, promotion, segmentation, shopping, social media, trends
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RadioShack: Mobile Store Locators at Work
In 2011, RadioShack decided to launch a mobile site. The customer response to this effort has been quite strong. Susan Kuchinskas, writing for ClickZ, notes that: “RadioShack launched its mobile site to make it easier for shoppers to quickly find products … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged Addidas, app, customer expectations, customer loyalty, customer service, experiential retailing, location, locator, merchandising, opportunity, promotion, RadioShack, success, technology, trends
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Big Retailers Opening Smaller Stores
As we reported last year, many big-box retailers have been adding smaller stores to appeal to different market segments. Wal-Mart is one of those that is actively following this approach. In 2013 alone, the firm plans to open 115 small-format … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer service, inventory management, location, market segment, merchandising, multichannel, Neighborhood Market, opportunity, segmentation, small stores, strategy, success, trends, Wal-Mart
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Retailing: From A to Z 