Tag Archives: Kohl’s

The Retailers That Millennials Love

Posted on October 5, 2016 by bermanevansretail

Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What retail brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Who’s Got the Better Holiday Ad?

Posted on November 18, 2015 by bermanevansretail

During the holiday shopping season, there is a lot of advertising clutter — as more retailers advertise; and they do so in more depth. Just check out the inserts in your Sunday newspaper from now until the end of the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , | 2 Comments

Kohl’s: Better Tailoring Prices and Assortments

Posted on November 24, 2014 by bermanevansretail

Kohl’s operates about 1,200 mid-priced stores in the United States. Its mission is “to be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly, and … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment