Tag Archives: Joel Evans

The Good, the Bad, and the Ugly of Social Media

Posted on November 23, 2013 by bermanevansretail

Recently, I did a full-length radio interview with Dr. Suzanne Phillips for her CoSozo Psych Up Show on the topic of social media. We talked about the good, the bad, and the ugly aspects of social media — including a … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Lessons on Social Media Behavior

Posted on May 1, 2013 by bermanevansretail

I recently gave a talk about how to be more careful online — especially with social media. More and more, identity theft, invasion of one’s privacy, and other forms of online misbehavior have been occurring. Whether it involves Twitter, the … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

Retail Management: A Strategic Approach

Posted on January 17, 2013 by bermanevansretail

Our text, Retail Management: A Strategic Approach, 12th edition, is not only accompanied by this blog and our Twitter feed, but also a complete set of retail resources. Check it out. Thanks. 🙂

Posted in Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , , | 1 Comment