Tag Archives: information

E-Scores: A New Way of Mapping (Secretly) Consumers’ Buying Traits

Posted on August 19, 2012 by bermanevansretail

Depending on your perspective — as a retail business or as a shopper — there is good/bad news about the latest technological advances being used to track shopping behavior. There is now an incredible amount of in-depth information being gathered (unbeknownst to … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

Retailer Responsiveness to Social Media

Posted on August 16, 2012 by bermanevansretail

Demandforce and Column Five developed the neat infographic displayed below. All retailers could learn more about their social media strategies and efforts from this infographic. Click the chart to go to the site of the infographic.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

U.S. Grocery Shopper Trends for 2012

Posted on August 13, 2012 by bermanevansretail

Each year the Food Marketing Institute (FMI) publishes a variety of research materials, some free and some for a fee. If you are interested in grocery shopping trends, the FMI has made available for free a 53-minute Webinar (with many … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , | 4 Comments