Tag Archives: Ikea

A Hotel Company from Ikea? Ja

Posted on March 14, 2013 by bermanevansretail

Sweden’s Ikea is known around the world for its chain of stores selling inexpensive furniture. As the firm says: “Rather than selling expensive home furnishings that only a few can buy, the Ikea Concept makes it possible to serve the … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , | Leave a comment

The Most Attractive U.S. Retail Employers: The Results of a Universum Student Survey

Posted on January 13, 2013 by bermanevansretail

Each year, Universum presents the results of its “Ideal Student Employer Survey in the U.S.” The most recent survey included thousands of undergraduate and graduate student respondents. These are among the most highly-rated retail firms. Click the icons to access … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Ikea’s Optimistic Look at the Future

Posted on November 7, 2012 by bermanevansretail

Ikea, the global, Swedish-based furniture and accessories chain, is nothing if not ambitious — even in this tough worldwide economy. According to Anna Molin, writing for the Wall Street Journal: “Ikea, the Swedish furniture giant, expects to increase revenue as … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | Leave a comment