Tag Archives: Google

Tracking Shoppers from the Web to the Store?

Posted on April 14, 2014 by bermanevansretail

As store retailers continue to grapple with the competition from online firms, they have become more interested in tracking the success of digital advertising in luring shoppers to their stores. With that in mind, Google is developing a new program for store … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment

Omnichannel Charges Ahead

Posted on October 12, 2013 by bermanevansretail

At first, retailers mostly operated through one channel — physical stores. Then came mail and phone orders, and more recently, the online channel. Integrating these channels is important and can be a point of differentiation. Consider this observation from Marian … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | 2 Comments

Digital Coupons Booming — and Introducing Zavers by Google

Posted on September 24, 2013 by bermanevansretail

The popularity of digital coupons by shoppers is still rapidly rising — and many retailers are actively hopping on board. According to recent research from Zavers by Google and Retail TouchPoints: “As the smartphone becomes one of consumers’ preferred shopping tools, … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment