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Tag Archives: global
McDonald’s: Healthier Menu Still a Work in Progress
Despite its addition of fruit in children’s meals and other attempts at offering a healthier menu, McDonald’s receives a regular barrage of criticism from consumer and parent groups. It is, after all, still a fast-food chain — and the most … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career)
Tagged Alliance for a Healthier Generation, American Heart Association, CBS MoneyWatch, competition, customer expectations, global, healthy, McDona, merchandising, opportunity, promotion, trends, trust
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Ikea: Cutting-Edge Catalogs
Ikea is a global powerhouse in furniture retailing. It operates about 340 stores in 40 countries. “The Ikea Concept is created to give the many people, regardless of the thickness of their wallets, the possibility to furnish their homes – even when times are … Continue reading
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career)
Tagged catalog, customer expectations, customer service, experiential retailing, global, Ikea, JWT Intelligence, merchandising, multichannel, online shopping, opportunity, promotion, technology, trends, video
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France’s Orchestra Using Technology to Save Out-of-Stock Losses
Like many firms, French children’s apparel retailer Orchestra has had to deal with dissatisfied customers when store merchandise is out of stock. Now, it has come up with a solution. As reported by SelfServiceWorld.com: “Until recently, if a shopper needed a … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged apparel, customer expectations, customer service, experiential retailing, France, global, IntuiLab, kiosk, merchandising, Orchestra, stockout, technology, trends
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Retailing: From A to Z 