Tag Archives: experiential retailing

Where Wearables Are Headed in 2016

Posted on January 13, 2016 by bermanevansretail

Over the last couple of years, there has been a flood of wearable technology — from smart watches to pure activity trackers such as Fitbit. So, what’s likely to happen in 2016? These are 2016 predictions from James A. Martin, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | 2 Comments

Video Tips: How to Be Safer Online

Posted on December 28, 2015 by bermanevansretail

Although it’s nearly possible to totally protect ourselves (whether a person or a business) against identity theft and an invasion of our online privacy by hackers, there are several things that we can do to make it tougher for hackers … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Do Social Media Enthusiasts Really Want “Buy” Buttons?

Posted on December 14, 2015 by bermanevansretail

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an item. But, do people really want buy buttons? According to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment