Where Wearables Are Headed in 2016

Over the last couple of years, there has been a flood of wearable technology — from smart watches to pure activity trackers such as Fitbit. So, what’s likely to happen in 2016?
These are 2016 predictions from James A. Martin, writing for CIO.com:
  • “The popularity of wearables will continue to mount.”
  • “Smartwatches won’t kill off dedicated activity trackers.”
  • “Fitbit will remain king of the activity trackers. [But] Competition will heat up for Fitbit.”
  • “Fitbit will add ‘advanced sensors’ to maintain a competitive edge.”
  • “Wearable apps will become more sophisticated — and expensive.”
  • “Hackers will target wearables.”
  • “Athletes will embrace ‘smart clothing’.”
  • There will be more of a “focus on sleep.”
  • “Niche wearables will become commonplace.”
  • “Activity trackers will remind more people to stand up.”
  • “Traditional watch makers will add ‘smart’ elements.”
Click here to read a lot more from Martin.

 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing and tagged , , , , , , , , , , , . Bookmark the permalink.

2 Responses to Where Wearables Are Headed in 2016

  1. Pingback: Where Wearables Are Headed in 2016 | Retailing ...

  2. Pingback: Wiser’s 2016 Online Retailing Predictions | Retailing: From A to Z by Joel Evans

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