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Tag Archives: experiential retailing
Can Apparel Startups Bypass Traditional Retail Channels?
Many entrepreneurs would LIKE to establish their own direct-to-consumer sales channel rather than market their merchandise through retail stores. Why? They would like greater control, a bigger share of profits, and other reasons. But, this is often not feasible. The … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged apparel, customer expectations, customer service, department store, direct channel, entrepreneur, experiential retailing, inventory management, location, merchandising, multichannel, online shopping, opportunity, planning, Plunkett Research, Pop Outerwear, pricing, promotion, retail, segmentation, shopping, store, traditional, trends, wholesales
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Google to Open Stores?
The retailing sector has attracted a lot of non-retailers over the past few years, the most successful being Apple Inc. with its Apple Stores (click here for an earlier post). Now, it looks like Google is preparing to join Microsoft … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged experiential retailing, Google, location, merchandising, opportunity, shopping, store, strategy
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Store Mannequins Mimic Customer Movements in Japan
There are many fun uses of technology by Japanese retailers to encourage more shopper engagement. John Yong reports for designtaxi.com that: “Japanese clothing retailer United Arrows has found an innovative way to make customers pay attention to its display windows. It … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career)
Tagged customer expectations, display, experiential retailing, fun, global, interactive, Japan, Kinect, mannequin, merchandising, mimicry, movement, opportunity, promotion, shoppers, storefront, technology, Tokyo, trends, United Arrows, video
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Retailing: From A to Z 