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Tag Archives: customer service
Uber Drop-Offs Right to the Store
There is now a new opportunity for Uber, the ride-sharing firm: Delivering customers right to the retail store. As reported by Lauren Johnson for Advertising Week: “The ride-hailing app is partnering with location-data company Yext to let retail brands create … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged competition, customer expectations, customer service, experiential retailing, multichannel, opportunity, planning, shopping, technology, Uber, Yext
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Better Understanding the Consumer’s Path to Purchase
We know that consumers shop differently for various goods and services. But we can always learn more. Millward Brown Digital recently produced a report entitled “Demystifying the Consumer Journey?” A free download is available with a simple login. The chart … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged analytics, business model, customer expectations, customer service, digital, experiential retailing, high involvement, information, low involvement, Millard Brown, multichannel, opportunity, path to purchase, planning
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Are We Ready for Humanoid Robots in Retailing?
As we have noted numerous times over the past few years, retail technology has been changing the face of retailing — for both small and large firms. So, are we ready for personalized robots taking our orders and payment at … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career)
Tagged customer expectations, customer service, experiential retailing, humanoid, Mastercard, MasterPass, opportunity, order fulfillment, Pepper, Pizza Hut, planning, robot, SoftBank Robotics, YouTube
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