Tag Archives: customer service

H&M: Being Socially Responsible

H&M is a global apparel powerhouse with about 2,900 stores in more than 40 countries and 104,000 employees (including 150 in-house designers). It operates six chains: H&M, & Other Stories, Cheap Monday, COS, Monki, and Weekday.  Now, the chain has established a unique … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

McFresh from McDonald’s

As we have reported before, the new McDonald’s McWrap is a very important addition to the fast food chain’s menu and its attempt to lure more young adults. Now, the McWrap is the subject of a July 2013 Businessweek cover story … Continue reading

Posted in Part 1: Overview/Planning, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Reshaping Retail the Ahold Way

Ahold is a leading global food retailer. In Europe, it comprises Albert Heijn,  Etos, Gall & Gall, albert.nl, and Albert/Hypernova, and Bol.com. In the U.S., Ahold operates Giant Carlisle, Giant Landover, Stop & Shop, and the Peapod online business. Recently, Klaus Behrenbeck … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment