Tag Archives: customer loyalty

Dunkin’ Donuts: Social Media Support for Franchisees

Dunkin’ Donuts is a big believer in social media. Take a look at its Twitter, Facebook, and YouTube pages. The corporate office at Dunkin’ Donuts does a lot of the heavy lifting for social media, so franchisees do not have … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , | Leave a comment

Von Maur Looking to Become a National Department Store Chain

Von Maur is a very popular Midwestern U.S. department store chain with a loyal customer following. Now, the chain has more ambitious plans to expand its geographic coverage. Recently, Von Maur was the subject of a Chain Store Age cover … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 2 Comments

The Challenges of Multichannel Retailing

Recently, 1to1 Media published a report on how to address the customer service challenges facing multichannel retailers. Click the image to access the full report.  

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment