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Tag Archives: customer loyalty
FREE Nielsen Webinar on Finding the Most Profitable Consumers
On September 17, 2013, Nielsen will host a free Webinar on “Super Consumers: How to Find and Reach the 10% That Can Drive 50% of Your Profit.” As Nielsen notes: “Does your brand have ‘super heroes’? Join us and Kraft … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer loyalty, merchandising, Nielsen, opportunity, planning, profit, retail analytics, segmentation, super consumer, tips, Webinar
1 Comment
More Grocery Retailers Go Multichannel
We know that all kinds of retailers understand the value of multiple touch points for consumers — and are acting accordingly. Recently, the “Seventh Annual Supermarket Benchmark Study” was published. As reported by eMarketer: “Grocers, like other retailers, are increasingly … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged customer expectations, customer loyalty, customer service, eMarketer, experiential retailing, International Data Corporation Retail, merchandising, multichannel, opportunity, planning, RIS News, technology, trends
4 Comments
An Interview with Auntie Anne’s Founder
Anne Beiler is the founder and CEO of Auntie Anne’s. Recently, she sat down for an interview with Fortune about her career and life. As Dinah Eng notes in the lead in to the interview: “When Anne Beiler bought a … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Anne Beiler, Auntie Anne's, career, customer expectations, customer loyalty, franchising, interview, planning, pretzel, strategy, success
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Retailing: From A to Z 