-
RSS feed
Categories
Retail Management Supplements
-
Recent Posts
Archives
Twitter Updates
Tweets by BEretail
Tag Archives: customer expectations
L.L. Bean’s Dominant Edge: Its Return Policy
Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of return policy best serves my needs? For many consumers, the … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Amazon, Business Insider, customer expectations, customer loyalty, customer satisfaction, L.L. Bean, opportunity, planning, refund policy, return, success, trust, video, YouTube
3 Comments
Delivering In-Store Delight
As we approach the end of 2016, we have presented some of the most popular of the more than 1,500 posts that have appeared on Retailing A to Z. Today, we finish the year with a post on the key … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged American Express, atmospherics, Birchbox, customer expectations, experiential retailing, in-store, multichannel, store design, store layout, tips
1 Comment
Star Wars’ Rogue One Is Here!
Professor Evans recently did a radio interview following up on an Evans on Marketing post on Rogue One. Click to listen to that interview.
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged business model, customer expectations, customer satisfaction, entertainment marketing, experiental marketing, Hofstra University, Joel Evans, opportunity, planning, promotion, radio interview, Rogue One, social media, Star Wars, success, tie-ins, total revenue, Zarb School
1 Comment
Retailing: From A to Z 