Tag Archives: customer expectations

ShopHouse by Chipotle

Chipotle is a very popular restaurant chain: “When Chipotle (pronounced chi-POAT-lay) opened its first store in 1993, the idea was simple: demonstrate that food served fast didn’t have to be a ‘fast-food’ experience. We use high-quality raw ingredients, classic cooking … Continue reading

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 1 Comment

Outstanding Retailers at Cross-Channel Marketing

For the third year, Retail TouchPoints has presented its Channel Innovation Awards to 10 retailers: “This award program is designed to honor retailers who are achieving cross-channel success in today’s challenging retail environment.” Click the image to see the 2013 winners. … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , | Leave a comment

Window Shopping Goes High Tech

High-tech window displays are bringing new life to shopping. It’s fun, too. Consider this illustration: adidas NEO “is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , | Leave a comment