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Tag Archives: apparel
Retailers and Their Designer-Partners
One way that many retailers have attempted to stand out in today’s crowded marketplace is to arrange exclusive deals with designers. This enables the retailers to carry merchandise lines that are exclusive to them. Thus, even the competition for designer-partners … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged and Gap now has a children's collection, apparel, competitive advantage, customer expectations, customer loyalty, designer, Diane von Furstenberg, experiential retailing, fashion, Georgina Chapman of Marchesa, H&M, J.C. Penney, Kohl's, merchandising, Narciso Rodriguez, opportunity, Phillip Lim, planning, Target, trends, unique, Versace, video
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Nordstrom Ranked as Top U.S. Fashion Retailer
Nordstrom is the favorite U.S. fashion chain according to a recent survey by Market Force Information. Nordstrom, a high-end department store chain, was praised for its customer service, store atmosphere, easy returns, and merchandise selection. Kohl’s was second and Macy’s third in this … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged apparel, best, competition, customer expectations, customer loyalty, customer service, department store, fashion, inventory management, Kohl's, Macy's, merchandising, multichannel, Nordstrom, planning, promotion, shopping, success, trends
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Can Apparel Startups Bypass Traditional Retail Channels?
Many entrepreneurs would LIKE to establish their own direct-to-consumer sales channel rather than market their merchandise through retail stores. Why? They would like greater control, a bigger share of profits, and other reasons. But, this is often not feasible. The … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged apparel, customer expectations, customer service, department store, direct channel, entrepreneur, experiential retailing, inventory management, location, merchandising, multichannel, online shopping, opportunity, planning, Plunkett Research, Pop Outerwear, pricing, promotion, retail, segmentation, shopping, store, traditional, trends, wholesales
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Retailing: From A to Z 