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Tag Archives: advertising
Small Business Saturday Is BIG for Local Retailers
Nestled in between Black Friday and Cyber Monday is a newer shopping promotion called “Small Business Saturday.” It generates several billion dollars in revenues annually. Founded by American Express in 2010, this shopping day is intended to promote the importance … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged advertising, American Express, competition, customer expectations, entrepreneur, ethics, experiential retailing, planning, promotion, shopping, Small Business Saturday, small firm, success, trust
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The BCBGMAXAZRIA Women’s Fashion Empire Keeps Growing
BCBGMAXAZRIAGROUP is a global retail fashion powerhouse: “Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged advertising, BCBGMAXAZRIA, blog, customer expectations, customer satisfaction, fashion, global retailing, merchandising, multichannel, online shopping, opportunity, planning, promotion, Retail Touchpoints, shopping, social media, trends
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KFC: A Limited Play on Nostalgia and a New $5 Fill-Up Meal
One KFC store recently ran a TV advertisement that harkened back to simpler times and cheaper prices. It’s too bad that only one KFC outlet ran this promotion and only for one day. As reported by JWT Intelligence: “Although gas prices have … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, customer expectations, customer loyalty, discount, experiential retailing, gasoline, KFC, merchandising, opportunity, pricing, promotion, video
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Retailing: From A to Z 