Why Shoppers Don’t Complete Online Purchases

Posted on August 14, 2012 by bermanevansretail
Many shoppers surf the Web to look for and purchase products. But, often they get sidetracked on their way to completing the purchase — for a variety of reasons.
Recently, comScore looked into the phenomen of shopping cart abandonment.
Milo Local Shopping developed this infographic from the comScore study and posted it through Multichannel Merchant.

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

The Next Evolution: Store 3.0

Posted on August 13, 2012 by bermanevansretail
Deloitte, a leading consultancy, has coined the term Store 3.0 and come to several conclusions about where retailing is headed.
According to Deloitte, which conducted a recent survey of retailing executives: “The survey results show that few retailers are leading the transformation to a Store 3.0 environment. Many are grappling with how to create a well-integrated future store strategy — one that is attuned to the needs and expectations of the evolving consumer, brings the right technology into the physical space, and can deliver a highly satisfying experience. Plus, retailers are unsure about the roles and responsibilities of their sales associates in this new environment. We believe that retailers who combine the best of both retail worlds — the sensory experience of a brick-and-mortar store with convenient access to extensive online information — can gain the upper hand in an intensely competitive environment.”
Click the image to access Deloitte’s report on Store 3.0.

 

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment

U.S. Grocery Shopper Trends for 2012

Posted on August 13, 2012 by bermanevansretail
Each year the Food Marketing Institute (FMI) publishes a variety of research materials, some free and some for a fee.
If you are interested in grocery shopping trends, the FMI has made available for free a 53-minute Webinar (with many Powerpoint slides) based on its 2012 trends report.
Click the image to access the Webinar.

 

 

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , | 4 Comments