Consumer Perceptions of the Best Retailers in Eight Countries

Posted on October 23, 2012 by bermanevansretail
OC&C Strategy Consultants, a firm based in the Netherlands, annually does research related to its Retail Proposition Index: 2012 “marks the third year we have produced the Index, a major piece of consumer research measuring shopper perception of the strength of different retail propositions. Consumers are asked to systematically rate retailers they had shopped at on the strength of their overall proposition – and then across different elements of the proposition (such as price, service etc). The OC&C Proposition Index 2012 is the biggest and most comprehensive we have yet compiled. We surveyed nearly 25,000 different consumers in 8 countries on their perceptions of over 450 retailers. The quarter of a million ratings of individual retailers that this research generates provides an exceptionally strong foundation by which the strength of different retail propositions can be measured.”
Click the chart to access OC&C’s full 2012 Index report.

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Can Amazon Really Be a Book Publisher? Some Competitors, Say NO

Posted on October 22, 2012 by bermanevansretail
For years, Amazon has been clobbering store-based book retailers through its low prices on both E-books and print books. So, is it really any surprise that those same retailers do not want to assist Amazon’s efforts to be a successful book publisher? As a store-based bookstore owner, would YOU give books with an Amazon imprint valuable space?
Jeffrey A. Trachtenberg sums up the situation for the Wall Street Journal: “Amazon.com has had lots of success in book retailing. But cracking the publishing business hasn’t been as easy. Take one of Amazon’s biggest titles for fall, actress and director Penny Marshall’s memoir My Mother Was Nuts. In its first four weeks on sale, it has sold just 7,000 copies in hardcover, according to Nielsen BookScan. Not every celebrity memoir is a hit, of course, and Ms. Marshall hasn’t been in the limelight for a while. But a likely factor in the book’s poor sales is its severely limited availability. It wasn’t stocked in the 689 stores of Barnes & Noble or Target. Some independent booksellers  don’t stock the title either. Nor is the digital book for sale in E-book stores operated by Sony, Apple, or Google. In the case of the nation’s largest bookstore chain, the absence is the result of a deliberate boycott. Barnes & Noble said in January it wouldn’t stock titles published by Amazon in its stores, citing Amazon’s decision to sign some authors and publishers to deals that will make their books available only to Amazon customers.”
Click the WSJ chart to read more from Trachtenberg.

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | Leave a comment

A Geotargeting Case Study

Posted on October 21, 2012 by bermanevansretail
Recently, Mandarin Oriental’s Miami luxury hotel hired iProspect to help it better target prospective customers. It used a location planning technique known as geotargeting to discover more about the surrounding area and better focus its promotion efforts. It also targeted Latin America through an intensive Internet campaign.
See the infographic below.
Geotargeting Case Study

by sramzee
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment