How to Reduce Online Shopping Cart Abandonment

Posted on October 26, 2012 by bermanevansretail
Bronto Software is one of the leading firms in providing E-mail and cross-channel marketing solutions for retailers. It regularly produces excellent white papers.
Click the image to see Bronto’s report on shopping cart abandonment called “From Abandonment to Conversion.”

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 2 Comments

Best Practices in Customer Service

Posted on October 25, 2012 by bermanevansretail
Check out this infographic about best practices in customer service from Zendesk.

 

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

Game-Changing Innovation in Retailing

Posted on October 24, 2012 by bermanevansretail
Recently, Chain Store Age published an issue with several articles related to innovation in retailing — and the need to stay ahead of the curve. As the magazine noted: “New technologies are being used in new ways; shoppers and small players are joining with large ones to change retailing; it’s a new world with new ideas, and inspiration is everywhere.”
Click the image to access the CSA articles on retail innovation.

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment