A Geotargeting Case Study

Recently, Mandarin Oriental’s Miami luxury hotel hired iProspect to help it better target prospective customers. It used a location planning technique known as geotargeting to discover more about the surrounding area and better focus its promotion efforts. It also targeted Latin America through an intensive Internet campaign.
See the infographic below.
Geotargeting Case Study

by sramzee
This entry was posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer and tagged , , , , , , , , , , , , . Bookmark the permalink.

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