Starbucks Is Testing a New Hyper-Local Format

In order to stimulate sales growth, Starbucks is experimenting with a new hyper-local format. The first such outlet is in Denver, Colorado (shown below).
As reported by Fast Company: “This week in Colorado, Starbucks opened a store unlike any before it. There are no leather chairs or free power outlets. In fact, there’s no space for the customer at all. Starbucks has reimagined the coffee hut as a ‘modern modular,’ LEED-certified drive-thru and walk-up shop. The building was constructed in a factory and delivered from a truck, but its facade is clad in gorgeous old Wyoming snow fencing. As diminutive as the shop may be, its designer wants drivers to pass by and ask ‘What is that?’ only to conclude that, oh, ‘it’s art.’ ”
To learn more from Fast Company, click the photo.

 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business and tagged , , , , , , , , . Bookmark the permalink.

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